Evan Lee Yang

creative project manager, communications strategist, storyteller, leader.

About me

  • Master of managing creative, marketing, and communications projects of varying scales and across multiple platforms.
  • I thrive on empathy and active listening, building trust and strong partnerships with clients, leadership, and cross-functional teams.
  • A creative soul with a background in design, writing, and research. I craft compelling narratives and deliver presentations that are not just seen but remembered.
  • Detail-oriented? Absolutely. I don’t just focus on the big picture; I make sure every little piece is perfect and on-brand.

Experience

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  • Spearheads cross-disciplinary teams in the development and execution of marketing and creative production for various Amazon divisions including Last Mile, Pickup & Returns, Flex, Private Brands, and North American Stores, demonstrating a blend of creative and strategic leadership.
  • Manages complex project timelines, ensuring seamless coordination across design, production, and client teams, effectively handles schedules to meet ultra tight deadlines in a dynamic and fast-paced environment.
  • Leads external client and internal team meetings, fostering collaboration and clear communication across departments to ensure alignment of vision and timely execution of project milestones.

    Long Beach, CA
  • As the driving force behind all external and internal communications, I developed and executed comprehensive communications plans to increase department reputation, amplify faculty research, streamline workflows, and foster engagement with students, alumni, faculty, and staff.
  • Spearheaded a website revamp project and managed 45+ stakeholders including faculty, staff, students, and external vendors to improve end-user experience and optimize operational efficiency, resulting in a 20% increase in web traffic.
  • Collaborated with faculty on industry and academic awards applications by expertly aligning teaching and research achievements with application requirements, achieving a 75% success rate in awards. This resulted in multi-millions in funding, increased departmental recognition and recruitment of high-caliber faculty.
  • Implemented organic social media growth strategy that significantly increased student and alumni engagement across all platforms, including a 150% increase in Instagram followers.
  • Developed internal Faculty & Staff Portal to facilitate interdepartmental communications and collaboration.
  • Increased student engagement and boosted departmental morale by successfully managing all stages of producing student merch, resulting in a 100% sell-out rate of the first drop within two months.

    Vancouver, BC Canada
  • Spearheaded communications initiatives focused on building relationships with industry recruiters and hiring managers in order to improve student hiring outcomes.
  • Championed major rebranding process for two new academic programs, collaborating on planning and execution with 20+ stakeholders, internal teams, and focus groups.
  • Developed and launched new employer-facing website and strategized integrated marketing plan including search engine optimization and paid advertising to achieve #1 in Google ranking within three months.

    Vancouver, BC Canada
  • Created employer branding, content and event marketing campaigns that improved student hiring outcomes.
  • Managed transformation of the UBC Sauder Talent Report from static report to compelling sales companion resulting in increased win rate for business development initiatives.
  • Collaborated with events, operations, student advising teams to plan a large-scale networking event that engaged over 75 employers and 300 students, garnering positive feedback from attendees and establishing it as an annual tradition.
  • Boosted monthly newsletter open rate by 33% and generated leads by implementing a successful email marketing strategy. Consistently produced engaging blog posts on LinkedIn to drive traffic to the website.
  • Conducted market competitive analysis and developed a go-to-market strategy that effectively marketed distinct student groups to employers. As a result, increased job postings by 15% year-over-year.
  • Created visually appealing designs for print, web, and social media platforms. Ensured that all messaging was on-brand and conveyed a compelling story to captivate target audiences.

    Vancouver, BC Canada
  • Developed and executed comprehensive ad planning and buying strategies across various media platforms, including TV, radio, digital, and social media, for major clients such as Walmart, Southern California Edison, Shiseido, Godiva, and more.
  • Negotiated rates and contracts with vendors, resulting in highly favorable terms and seamless execution of each campaign.
  • Consistently monitored campaign performance, identified areas for improvement, and executed highly effective optimizations to maximize ROI.

    West Hollywood, CA
  • Spearheaded all aspects of communications and marketing strategies and initiatives, including social media, website development, key events, and outreach programs, delivering exceptional results for high-profile clients.
  • Pioneered the development of a social media presence from scratch, leveraging organic growth strategies to amass a highly engaged following of 3,000 Twitter followers and 4,500 Facebook likes, driving significant brand awareness and engagement.
  • Played a pivotal role in planning and coordinating major events, including women’s luncheons, black-tie evening galas, high-tea fundraisers, and community events with 2000+ attendees, ensuring flawless execution and delivering exceptional guest experiences.
  • Collaborated closely with the President and Development Director on multiple campaigns, providing critical support to achieve annual sponsorship and fundraising goals, resulting in the successful delivery of numerous high-impact initiatives.

    Los Angeles, CA

Projects

DESIGN / PROJECT MANAGEMENT

UBC Civil
Website Refresh

Creating a human-centered design to highlight the remarkable faculty and student achievements.

view project

BRANDING / IDENTITY

UBC Civil Merch

Designing a meaningful and engaging visual to increase student engagement and bring a renewed sense of pride to the department.

view project

INTERNAL COMMS / UX-UI

Faculty & Staff Portal

Streamlining processes to make everyday tasks more efficient for all.

VIEW PROJECT

RESEARCH / DESIGN / SALES

Talent Report

Producing a dynamic sales companion that tells a compelling story.

view project

EDUCATION

University of Southern California – Annenberg School for Communication

Master of Communication Management
Los Angeles, CA | May 2015

USC Annenberg is the ranked #1 worldwide for communications studies. I was inducted into the Lambda Pi Eta (LPE) Honor Society for maintaining a GPA of 3.75 or higher.

Lewis & Clark College

Bachelor of Art in Communication
Portland, OR | May 2010

I was Chair of the concert planning committee, Lewis & Clark Music Coalition (LCMC), founding member of the acapella group Section Line Drive, and a contributing writer for student newspaper The Pioneer Log.

My thesis research on colorblind racism won the Debut Paper Award at the 2011 Western States Communications Association (WSCA) Convention.

SKILLS

skills

content creation, strategic communications, stakeholder engagement, PR & media relations, project management, storytelling, graphic design, writing, video editing

technical

Adobe Creative Suite, WordPress, Asana, Notion, Drupal, Salesforce, Mailchimp, Canva, Google Analytics, AdWords

interests

podcasts, music production, live music, interior design, reading, meditation, health & wellness, Parks & Recreation

Get in touch.

Let’s create together. Contact me to chat about new opportunities!

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